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Measuring Electronic Word-of-Mouth Effectiveness: Developing and Applying the eWOM Trust Scale

Measuring Electronic Word-of-Mouth Effectiveness: Developing and Applying the eWOM Trust Scale

Edition:1

Author(s) :Wolfgang Weitzl (auth.)

Year :2017

ISBN :9783658158880, 9783658158897

Pages :XVIII, 375

Language :English

Extension :pdf

Size :3 Mb (3322081)

Summary : 暂无

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Book category:2017

Book views:529

Eidt day:2017-04-11




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